Hepatitis Scotland is running a campaign highlighting the issues surrounding World Hepatitis Day, throughout the country.
The Scottish World Hepatitis Day campaign ‘HepCScot’ (or the Big Red C campaign) is a joint campaign by Hepatitis Scotland,Waverley Care, The Hepatitis C Trust, Positive Help,Addaction and a number of NHS managed care networks.
The campaign aims to raise awareness of Hepatitis C and seeks to encourage people who may have ever been at risk of contracting the virus to get tested. You can learn more about Hepatitis by reading more campaign material.
The campaign sees bus and train advertisements appear in 5 different health board areas (Greater Glasgow and Clyde, Lanarkshire, Lothian, Fife and Forth Valley). Campaign posters and leaflets have also been widely distributed across these areas, as well as in Tayside, Ayrshire and Arran and Grampian.
In addition to this there are a wide variety of events happening across Scotland. Around 20 Hepatitis C conversation cafes or awareness raising and testing events are taking place, supported and promoted by Big Red C displays prior to these events. Waverley Care will provide dry blood spot testing at events in Glasgow and Edinburgh for those attending.
With one of the largest LED screens in the world is now in St, Enoch Square, Glasgow, and aims to raise awareness of viral hepatitis amongst the thousands of people attending the Games.
It features an interactive ‘tweet wall’ made of bricks showing negative aspects of viral hepatitis that people living with the disease face every day.
Every time someone sends a tweet with the campaign hashtag #ThinkHepatitis, a brick will turn around to reveal a positive truth, challenging people’s preconceptions about viral hepatitis.
Once the wall has been changed to all positive messages, the bricks will break down to reveal key messages and the World Hepatitis Day video.
The World Health Organisation will also be running a tweet chat using #ThinkHepatitis. Experts from around the globe will be answering your questions on viral hepatitis with the @WHO twitter account.
In addition Hepatitis Scotland has launched a new Hepatitis C awareness animation video titled Ewe At Risk? (#EweAtRisk).
Important Hepatitis C Fast Facts
- Hepatitis C is a virus found in the blood
- It can’t be spread through casual contact such as kissing, hugging, sharing cutlery etc.
- The virus is spread if the blood of an infected person enters your bloodstream
- It can cause serious liver damage if left untreated
- An estimated 90% of infections in Scotland are among people who have ever injected drugs
- 20% of people will clear the virus naturally
- It’s estimated that 39,000 people in Scotland are living with Hepatitis C
- Half of those infected don’t know it
- With treatment it can be cured
- New, even more effective treatments will be available soon
- Support services are available for anyone affected by Hepatitis C
- It often has no obvious symptoms meaning you could be infected but not know
- It is important to get tested