Saturday , 20 July 2019

Travel agents invited to get to know gay tourists

GETA

The Gay European Tourism Association (GETA) has launched a new communications system aimed at helping travel agents to connect with gay tourists. Now worth 50bn per year, this section of the market is, they argue, one that operators cannot afford to ignore.

“LGBT people are the perfect tourists. We travel more, spend more and are not restricted to school holidays. GETA provides a suite of tools to help any business in the tourism sector build their internal and external LGBT credentials by enhancing their appeal and Gaywelcomms is a great new addition to our member services. It isn’t about painting your hotel pink and waving a few rainbow flags; it’s about making small changes to established processes and services to make gay people feel truly welcome,” said GETA’s Executive Director, Carlos Kytka.

The communications package, which includes social media, advertising and PR, is being run in partnership with marketing agency, which has previously promoted brands like Nestlé, Diageo and Energizer.

GETA works with travel agents and other businesses operating in the tourism sector to help them understand the gay travel market ad provide better services.

LGBT people are the perfect tourists. We travel more, spend more and are not restricted to school holidays. GETA provides a suite of tools to help any business in the tourism sector build their internal and external LGBT credentials by enhancing their appeal and Gaywelcomms is a great new addition to our member services. It isn’t about painting your hotel pink and waving a few rainbow flags; it’s about making small changes to established processes and services to make gay people feel truly welcome. – See more at: http://www.traveldailynews.com/news/article/61841/gay-european-tourism-association-launches#sthash.Alv2geRq.dpuf
€50bn per year,

About Jennie Kermode

Jennie Kermode is a professional journalist who also edits at Eye For Film and who has written for publications including The Independent, The New Statesman, The Press Gazette, Pink News and Mosaic. Chair of reform charity Trans Media Watch, Jennie is also a member of the Equality Network and the Scottish Transgender Alliance.

Check Also

Air Transat

Transat accused of refusing to let transgender woman board plane

Canadian airline Air Transat has been accused of refusing to let a transgender woman board ...

One comment

  1. Hi – I believe its not just for travel agents but for all businesses involved in gay travel in Europe. You can so more about it at http://www.geta-europe.org/geta-gaywelcomms.php#….

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>